Maintain Me’s golden rules of copy:
- Relevant to purpose, audience & tone.
Consider your audience
What is the best tone of voice to appeal to them?
What information are they looking for?
Times have moved on form peppering your high ranking keywords throughout your website to raise your rank in SEO.
Writing content that is engaging, informative and relevant to you, can only benefit your ranking.
The internet is made for quick browsing and decisions. Consider having brief copy that enables this, and link further more indepth information where visitors can find it if suitably engaged with your brand to do so (and only if needed).